A complete re-brand, creating the concepts, developing the scenarios, brand language, brand
guidelines, shooting the video, developing the site, and post project support.
We have also transformed Green Mountain’s vision to “Green, Delivered”.
We had to create the brand’s look n feel that becomes a clear recognition in the vast waste
management industry and is commercially successful.
For the Green Mountains, we had to establish the fact that the entity is serving for 34 years in
the community and already have delivered exclusive environmental services that no other
waste management company is offering, so we came up with the positioning “Green, Delivered.”
An ad campaign was also launched to create awareness about recycling, and guide the targeted
audience about the benefits of recycling.
We have created a legible brand, attention-grabbing with a touch of gorilla marketing material
tactics, as we wanted to make the launch a success, and to register the brand in consumers’
minds as a premier meat brand.