SERVICES: IDENTITY CREATION - BRANDING
A multinational group of companies’ TM Pvt. Ltd. is one of the largest organizations operating in Pakistan with a vast portfolio of products and services. We have been awarded a project to brand their upcoming products in the FMCG sector.
The challenge was to create the identity for socio economically privileged areas and class. We've gone through many FMCG brands and gone through their strengths and weaknesses. Finally we came to a conclusion for clean and direct branding with easy to read messages and product description, after all it's a less text and more visual world.