ENVIRONMENT / WASTE MANAGEMENT
SERVICES: REBRANDING / AWARENESS CAMPAIGN
A complete re-brand, creating the concepts, developing the scenarios, brand language, brand guidelines, shooting the video, developing the site, and post project support. We have also transformed Green Mountain’s vision to “Green, Delivered”
We had to create the brand’s look n feel that becomes a clear recognition in the vast waste management industry and is commercially successful. For the Green Mountains, we had to establish the fact that the entity is serving for 34 years in the community and already have delivered exclusive environmental services that no other waste management company is offering, so we came up with the positioning “Green, Delivered.” An ad campaign was also launched to create awareness about recycling, and guide the targeted audience about the benefits of recycling.