Defence Housing Authority Bahawalpur
Industry: Real Estate Development
Services: Creative Ad Campaign
DHA sent us the RFP for a creative campaign for their Bahawalpur venture, the goal was to create the awareness of the equally sized DHA new Bahawalpur, and persuade the target audience to move to New Bahawalpur that is DHA.
As it is clear through the brief that DHA wants to develop a new city within a city, that will be known as New Bahawalpur, so we came up with the idea of showing new DHA through old Bahawalpur showcasing the old iconical structures and historical landmarks outside and new DHA inside it.